How Values-Based Leadership and Transparency Can Transform Culture

Lessons from Cynt Marshall, CEO, Dallas Mavericks.

Cynt Marshall had retired after a remarkable tenure as president of AT&T. But when she received a request to come out of retirement and become CEO of the Dallas Mavericks, she leapt at the opportunity.

As the first and — so far — only Black woman to become CEO of an NBA team, Cynt led the Mavericks through a cultural transformation, setting the tone for diversity, equity, inclusion & belonging (DEIB) efforts across the entire league.

Ellen McGirt, senior editor at Fortune, sat down with Cynt to discuss her memoir “You’ve Been Chosen” and her inspiring journey.

In this video:

The four words Cynt lives by

How she has overcome overt and covert racism

Why she said no when AT&T offered her a position as an officer

How she integrates her executive career with family life